Your Healthcare Website Wasn’t Built For How Modern Healthcare Organizations Grow.
We’ve helped hospitals, health systems, and CROs eliminate the digital confusion their patients and stakeholders face every day.
The current reality
If any of these sound familiar,
you're in the right place.
Digital traffic converting to phone calls means your site isn't working.
APPOINTMENT DROP
Aesthetic wins don't move patient volume, transactional depth does.
GENERIC RESULTS
If your platform slows your own team, it's working against you.
PLATFORM TRAP
A fragmented web presence erodes the trust a health system needs.
BRAND FRAGMENTATION
The current reality
Here's what actually changed
Not just design awards. Enrollment numbers, visibility gains, and ,
a site that finally works with your systems – not against them
Before
Appointment forms buried three clicks deep, mobile broken, no local SEO. 1,200 monthly requests.
What changed
Restructured patient journey, simplified forms, location-aware schema, mobile-first UX.
Result
2,160 monthly appointment requests within 12 months. Conversion path now standard across network.
Before
Physician pages with no schema, no specialty SEO, invisible to local and condition-based search.
What changed
Implemented MedicalEntity schema, restructured directory IA, condition-aware content clusters.
Result
From 8,000 to 35,200 monthly organic visits. Specialty pages now top three for target queries.
30+ Health Systems & Hospitals: Every project built around your stack, your patients, your stakeholders..
The current reality
Generalist agencies
fail at this scale.
In healthcare, web engagement isn’t a branding project. It’s an infrastructure decision that governs how patients find you, schedule visits, and engage with their care.
Most agencies hand you a website.
We hand you a system.
- Strategy through support. One team, Zero handoffs
- 10+ years in higher ed and healthcare exclusively
- WCAG 2.1 AA and HIPAA as defaults, not add-ons
Generalist agencies
- Builds the homepage, breaks the handoff to MyChart and patient portals
- Claims HIPAA-compliance without understanding what BAA-friendly actually means
- Disappears after launch, leaving compliance updates and audit changes unowned
- Generic content templates with no condition or specialty taxonomy
In Patient Drop-Offs, Compliance Risks,
and Fragmented Digital Experiences.
Eastern Standard
- Patient journey designed end-to-end, from search query to scheduled appointment
- HIPAA-aware architecture: no PHI in the website database, BAA-friendly vendors
- Ongoing partnership through compliance updates and regulatory shifts
- MedicalEntity schema, condition clusters, location-aware physician directories
Our full service chain
STRATEGY
UX
DESIGN
DEV
SEO
INTEGRATION
SUPPORT
CMS Platforms
We build inside your infrastructure.
No forced platform migrations. We work in your CMS, Not the other way around.
Migrating off Webflow, Squarespace, or aged Drupal?
EThat's a core service. We handle content migration, URL mapping,
redirect strategy, and SEO continuity, nothing falls through.
Using something else? We've almost certainly worked in it.
Ecosystem integrations
Your new website
doesn't exist in a vacuum.
Your digital health stack stays entirely connected.
We bake into your existing systems so nothing breaks day one and so it all integrates.
SELECTED WORK
Built for systems where the stakes
are higher than a bounce rate.
From regional health systems to nationally recognised academic medical centres,
every engagement started with a broken patient journey and a team out of options.
Temple Health
results
- +146% increase in appointment conversions.
- 27 separate sites consolidated into one framework.
U.S. Medical Licensing Examination
results
- 2.5M annual visitors. One rebuilt platform.
- 100K+ medical students. One clear testing journey.
PolicyLab - Children’s
Hospital of Philadelphia
results
- Bounce rates reduced. Content finally findable.
- Every publication download now tracked & measurable.
Pan-PATH & mychoice™
Fox Chase Cancer Center
results
- Fully bilingual. English and Spanish.
- HIPAA-compliant tool built for underserved cancer patients.
Free framework
Most clients know something is wrong.
They just need someone to confirm it.
A 20-minute call is all it takes to tell you whether we’re the right fit
and what we’d do differently
YOUR TRANSITION PLAYBOOK
From kick-off to launch.
No calendar anxiety.
We handle the EHR coordination, alignment, and governance. You set the strategy. Your timelines stick around your hospital, not your roadmap.
Objection handling
The questions every buyer asks.
We’d rather answer them here than on a discovery call.
How Long Does A Healthcare Website Redesign Take?
A standard healthcare website redesign runs 18-24 weeks from kickoff to launch. Discovery (2 weeks), Strategy & UX (4 weeks), Design & Build (12-16 weeks). Multi-location health systems with complex EHR integrations and HIPAA workflows may extend timelines into Q2 of the following year.
Can You Migrate Us Off Our Current CMS?
Yes. Sitecore, Adobe Experience Manager, SharePoint, aged Drupal installs — we handle full migrations to modern platforms with content audits, redirect mapping, and SEO continuity.
How Do You Handle HIPAA Compliance?
We customize sites so no protected health information is stored in the website database. Appointment-request and intake forms integrate with HIPAA-compliant third-party services or your internal applications, transferring data securely without ever persisting it on the public site.
Do You Stay Involved After Launch?
Yes. Most healthcare clients retain us for ongoing support: analytics, SEO, accessibility audits, and compliance updates. We treat launch as a milestone, not a finish line.
How Do You Handle Multi-Hospital Network Governance?
We design content models and design systems that let central marketing teams enforce brand standards while local hospitals manage their own pages. Permissions, workflows, and approval chains are baked into the CMS configuration.
Social proof
From the people
who hired us.
Eastern Standard successfully increased the client's page views. The team delivered work on time and was responsive to the client's needs. Eastern Standard's assigned team member was great to work with and kept the client informed throughout the engagement.
Eastern Standard's contributions have resulted in a significant decrease in call volume and positive customer feedback for the client. The team exhibits a collaborative, responsive, and accommodating approach. They go the extra mile to ensure the website's seamless functionality and overall success.
The redesigned website better reflected the client's brand, and all stakeholders were happy with the design. Eastern Standard delivered on time and within budget and communicated well through weekly meetings. The team was easy to work with, offered good recommendations, and was flexible.
Eastern Standard has helped the client double ticket sales for their orchestra performances and significantly grow their fundraising activities. They've also enabled the client to introduce new products seamlessly. Moreover, the client lauds the vendor's creativity, responsiveness, and timeliness.
Free Website Assessment
Ready to stop patching and start building something that lasts?
Most university sites are held together by workarounds and committee compromise. Let’s talk about what a real investment looks like.
- No sales pitch. We'll listen first.
- Response within 1 business day.
- We'll walk you through realistic scope and pricing upfront, No surprises.
Prefer to call?
Eastern Standard is a Philadelphia website design and branding agency. Our services include UX Design & Web Design, WordPress, Drupal, React website development, Contentful website development, SEO, GEO, and website analytics. Learn more about our work and career opportunities.
- 1315 Walnut St, Suite 300, Philadelphia, PA 19107
- hello@easternstandard.com
- 215.925.1980
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Let's Build Something Exceptional Together.